Connecting With Your Network Marketing Prospects; How To Build Solid Business Relationships

Without Relationships, MLM Does Not Exist

People need to feel confident that you have their best interest at heart.

As a Network Marketer, when you try to sell your prospect on how great your company or compensation plan is, you lose out. People don’t like to be sold to, but they love to buy!

When marketing your MLM business opportunity, you want to get on the same page as your prospect, so you connect with them and build a relationship. By being on the same page as your business prospect, you’re actively working on eliminating any objections that may come up from your prospect.

The first thing you want to do when you telephone your MLM prospects, is to introduce yourself in a friendly manner. You’ll also want to give them a "heads up" as to why you’re calling. Finally, ask them if it’s a good time to talk. What this does, is that it eliminates any rejection from the beginning, and allows you to control the conversation, since you’re asking the questions.

Getting To Know Your MLM Prospect

No Home Business Recruiting advice would actually be genuine if they didn’t convey to you the need to build rapport with your Network Marketing leads. You will need to know certain things about your network marketing prospect; background information that will help you to reveal your MLM prospect’s greatest needs. This also helps your Home Business prospect open up to you and invite you more into their mind. Here, you "break the ice".

Information about your business prospect that you will want to uncover, to help you connect more with them, includes:

1. Family – Find out about your prospect’s family, children, partner, etc. Where do they live, what’s the climate like, how long have they lived there, etc.
2. What's your prospect's occupation – What does your Multi Level Marketing prospect do for a living, and in a nutshell, what does it involve?
3. Recreation – What does your Home Business prospect do for fun? Is it something you understand, enjoy and can relate to? Could you strike up a conversation with your prospect based on this topic alone? We all hear of how major deals are sometimes started on the golf course.
4. Motivation – What are the core motivations that get your prospect jumping out of bed every morning.

You don't want to come out as someone who's asking one too many questions, and you don't just want to ask questions for the sake of it. As long as you place emphasis on your Home Business prospect and appear friendly and genuine, your prospect will not feel threatened by you. With each question and answer, you are getting closer to your Home Based Business prospect's core desires.

The reason for getting to know all this information is so that you can mirror your prospect and speak in their terms.

I hope this helps you connect with and build relationships with your Home Business prospects, and eventually leads you to sponsoring them into your primary Network Marketing business opportunity.


Building relationships with your MLM prospects is an important aspect of building your Multi Level Marketing business. Learn how to generate MLM leads on-demand, and hence have an unlimited number of leads and prospects to talk to, and you will become unstoppable in your network marketing recruiting.